From imagination to reality, from creativity
to concrete outputs.

LINEA.
THE YOU ORIENTED
GROUP.
ATC & OPTIMA

A full array of specialisms,
to encompass every step of the communication process.

Strategy and creativity

  • scenario and competitive analysis
  • trend survey
  • brand identity and positioning
  • product identity and positioning
  • creative concept
  • art direction: logo design
  • art direction: graphic design
  • art direction: styling and photo
  • art direction: video editing
  • art direction: video shooting
  • executional guidelines
  • merchandising design
  • copywriting
  • naming

Below the line

  • path to purchase
  • PoP material design
  • trade btl
  • trade adv
  • direct mailing
  • publishing

Packaging

  • graphic design
  • technical design
  • structural design
  • structural mock-up

Smart graphic

  • packaging adaptation
  • catalogues and product files
  • PoP material graphic adaptation
  • price lists
  • language adaptation
  • 3D mock-up
  • finalization
  • photo editing

Digital

  • web farm & net service
  • web development
  • SEO
  • SaaS
  • Enterprise 2.0
  • Online libraries
  • Social engagement
  • Multimedia
  • App development

Pre Press

  • Color profiling
  • Photo retouch
  • Structural image editing
  • Artwork adaptation
  • Color proofing
  • Artwork finalization
  • Fogra certification
  • Advertising campaign management
  • Data Asset Management

IN STORE PRODUCTION

  • POS Material Concept
  • In-store promotion
  • Isle & Category project
  • Cardboard engineering
  • Display engineering
  • Prototyping
  • 3D mock up
  • R&D of printing materials
  • Logistics and installation

OUT OF STORE PRODUCTION

  • Commercial print
  • Direct marketing
  • Trade engagement materials
  • Stand design & rigging
  • Tailor made production

RETAIL DISPLAY MANAGEMENT

  • Point of Sale mapping
  • Communication materials design
  • Artwork customization and adaptation
  • Logistics and installation
  • Digital platforms
  • Sampling
  • R&D of printing materials

EXHIBIT & EVENTS

  • Event management
  • Event design
  • Event production
  • Stand design & rigging
  • Banqueting
  • Organization offices
  • Catering management

How can you
exploit our skills?

Project Care

Working as a “vertical” partner within each specific communication project, Linea follows their clients step by step, thanks to a diverse know-how, which allows for the convergence of different skills and knowledge, to handle complex works and meet clients' needs.

Total Care

From strategic thinking and content ideation, to the multi-channel declination and the final realization of materials, Linea is also a "horizontal" partner for the communication process in its whole.

LINEA ATC

BRAND DESIGN AND
COMMUNICATION

ATC is a communication agency specialized in Brand Strategy, Packaging, Below-the-line and Digital.
Since 1992, it has been working alongside big national and international corporations. Flexibility, reactivity, and efficiency make it a very different reality from the other communication agencies: together with OPTIMA, in fact, ATC turns into LINEA, the group which makes all the communication process-available to its clients.

LINEA OPTIMA

PROCUREMENT PARTNER
MARKETING FRIENDLY

OPTIMA is a Print Management Company, specialized in the optimization of the production processes and logistics related to communication materials, from commercial print to POS & Retail. Thanks to the in-depth know-how and a capillary network of partners, Optima intervenes on flows and processes, analyzing product families based on economies of scale and improves supplier performances. Optima is always able to ensure a balance between cost reduction, improved operative efficiency and quality.

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