From imagination to reality, from creativity
to production.

LINEA.
THE YOU ORIENTED
GROUP.
ATC & OPTIMA

Narrowly-specialized line all the way
through the chain of communication

Strategy and creativity

  • scenario and competitive analysis
  • trend survey
  • brand identity and positioning
  • product identity and positioning
  • creative concept
  • art direction: logo design
  • art direction: graphic design
  • art direction: styling and photo
  • art direction: video editing
  • art direction: video shooting
  • executional guidelines
  • merchandising design
  • copywriting
  • naming

Below the line

  • path to purchase
  • PoP material design
  • trade btl
  • trade adv
  • direct mailing
  • publishing

Packaging

  • graphic design
  • technical design
  • structural design
  • structural mock-up

Smart graphic

  • packaging adaptation
  • catalogues and product files
  • PoP material graphic adaptation
  • price lists
  • language adaptation
  • 3D mock-up
  • finalization
  • photo editing

Digital

  • web farm & net service
  • web development
  • SEO
  • SaaS
  • Enterprise 2.0
  • Online libraries
  • Social engagement
  • Multimedia
  • App development

Pre Press

  • Color profiling
  • Photo retouch
  • Structural image editing
  • Artwork adaptation
  • Color proofing
  • Artwork finalization
  • Fogra certification
  • Advertising campaign management
  • Data Asset Management

IN STORE PRODUCTION

  • POS Material Concept
  • In-store promotion
  • Isle & Category project
  • Cardboard engineering
  • Display engineering
  • Prototyping
  • 3D mock up
  • R&D of printing materials
  • Logistics and installation

OUT OF STORE PRODUCTION

  • Commercial print
  • Direct marketing
  • Trade engagement materials
  • Stand design & rigging
  • Tailor made production

RETAIL DISPLAY MANAGEMENT

  • Point of Sale mapping
  • Communication materials design
  • Artwork customization and adaptation
  • Logistics and installation
  • Digital platforms
  • Sampling
  • R&D of printing materials

EXHIBIT & EVENTS

  • Event management
  • Event design
  • Event production
  • Stand design & rigging
  • Banqueting
  • Organization offices
  • Catering management

How can you
exploit our skills?

Project Care

Linea is a “vertical” partner in a specific communication project. The client is followed in all the phases they request. The presence of different specializations allows Linea to integrate, as needed, the necessary skills to realize the project according to the client’s expectations.

Total Care

Linea is a “horizontal” partner in communication. From the sharing of the strategies to the elaboration of their contents, to their declination and final realization, the group follows the entire productive and creative chain.

LINEA ATC

BRAND DESIGN AND
COMMUNICATION

ATC is a communication agency specialized in Brand Strategy, Packaging, Below-the-line and Digital.
Since 1992, it has been working alongside big national and international corporations. Flexibility, reactivity, and efficiency make it a very different reality from the other communication agencies: together with OPTIMA, in fact, ATC turns into LINEA, the group which makes all the communication chain available to its clients.

LINEA OPTIMA

PROCUREMENT PARTNER
MARKETING FRIENDLY

OPTIMA is a Print Management Company, specialized in the optimization of the production processes and logistics related to communication materials, from commercial print to POS & Retail. Thanks to the in-depth know-how and a capillary network of partners, Optima intervenes on flows and processes, analyzing product families based on economies of scale and improves supplier performances. Optima is always able to ensure a balance between cost reduction, improved operative efficiency, and quality.

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